Impacts Of E-Business, E-Negotiation, And Trust Building On E-Agribusiness Performance: A Preliminary Study On Mba Students Of Universiti Utara Malaysia

  • Assem O. Ali Mmar UUM Sintok, Kedah
  • Abdul Manaf Bohari UUM Sintok, Kedah


The main purpose of this study is to investigate the impacts of e-business, e-negotiation and trust buildingspecifically on online e-agribusiness performance. The existing trend of online base e-agribusiness has risesome implication on current and future performance among agribusiness firms especially on the bigpotential of e-business and e-negotiation to agribusiness sectors. This preliminary study was conductedamong fifty Master of Business Administration (MBA) students in University Utara Malaysia where all ofthem are familiar with agribusiness sector. The finding obtained from this study indicated that there was asignificant (2 tailed significant) relationship between independent variables (e-business, e-negotiation, andtrust building) and dependent variable (e-agribusiness performance). In sum, the result obtained from thisstudy indicated that four hypotheses tested in this study were accepted.