The Correlation between Multiple Intelligence Scores and English Language Reading Skill among Business Management Students

Authors

  • Nuramirah Zaini UiTM Cawangan Melaka Kampus Jasin

DOI:

https://doi.org/10.24191/ji.v14i2.229

Abstract

The growth of methods in doing business has made it vital for students in that area to be exposed to theirMultiple Intelligence in relation with their skills in English Language. Concerning the fact that English isa universal language and reading is one of the fundamental skills in marketing, it is essential for thestudents to recognize their Multiple Intelligence to determine their best approach in doing business. Thus,a study was carried out among Business Management students in UiTM Alor Gajah Melaka to identifythe relationship of Multiple Intelligence and the students’ performance on two types of reading textswhich are the linear and non-linear. The findings show that the most significant Intelligence of thestudents is interrelated with their reading skills. Indeed, it is necessary for the students in BusinessStudies to get exposed to their significant Intelligence especially its relation in the skills of using Englishas a medium of communication in written and spoken forms. Keywords: reading skills, linear text, non-linear text, business strategies

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Published

2019-11-27