Active Learning In Business Analytics Course Through Educational Games


  • Chuah Soon Cheng University Teknologi MARA, Campus Puncak Alam
  • Keshminder Singh Jit Singh University Teknologi MARA, Campus Puncak Alam



Business Analytics, Educational Games, Active Learning, Decision-Making, Board Game


The challenge for business analytics course is that it requires students to revisit prior statistical knowledge and have a basic understanding of Microsoft Excel in order to master this course. Educational games have the potential to address the above-mentioned challenge since games are regarded as an effective tool to help learners master certain concepts, reinforce development and skills. This paper explores the difficulties faced by lecturers when engaging students in assessments related to business analytics and how they can use educational games to promote active learning in the classroom. A qualitative approach, using an online survey and a face-to-face semi structured interviews with lecturers from the Faculty of Business and Management, UiTM was employed for data collection. The study found that the major difficulties faced by lecturers are students do not revise their prior learned statistical knowledge, have a lack of understanding of the subject matter, and are weak in decision-making skills. Lecturers agree that educational games have the potential to increase the student’s participation in the classroom, improve their understanding, promote teamwork, and infuse creativity. This study proposes that the academics should develop educational games to proliferate active learning in the classrooms to solve the shortcomings related to business analytics course.


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