The Usage of Social Media: Visibility Elements and Business Growth Among Entrepreneurs’ Society in Terengganu

Authors

  • Khalid Amin Mat UiTM Terengganu Kampus Dungun
  • Siti Rapidah Omar Ali UiTM Terengganu Kampus Dungun
  • Nur Shafini Mohd Said UiTM Terengganu Kampus Dungun
  • Nasiha Abdullah UiTM Terengganu Kampus Dungun
  • Muhammad Hafiz Husain UiTM Terengganu Kampus Dungun

DOI:

https://doi.org/10.24191/ji.v16i2.430

Keywords:

Construction of Business Page, Content Information Management, Analysing Customer Behaviour, Market Optimization Opportunities, Business Growth

Abstract

The aim of the study is to analyse the relationship between visibility elements using social media that contribute most to business growth among Entrepreneurs Society in Terengganu. A questionnaire consisting of seven sections (A-G) was distributed to collect the needed information: Section A, the respondents’ demographic background; Section B, the construction of business page; section C, the establishment of community; section D, content information management; section E, analysing customer behaviour is studied; section F, market optimization opportunities; and section G, business growth. The population for this research is 87 entrepreneurs from the Entrepreneurs Society in Terengganu and from that amount 76 respondents had successfully participated. The Statistical Package for the Social Science version 25 is used to examine the result of this study. Research has revealed that the established reliability of the measurement is very strong. Cronbach Alpha is a coefficient correlation that indicates how well all the items of the average in a set of positive correlation to one another. Result of the reliability of analysis for business growth shows that Cronbach Alpha are the right tools to used. The mean of value for all variables are strong. The Pearson correlation for the relationship of business growth with construction of business page, establishment of community, content information management, and analysing customer behaviour are positive relationship with significant value of P<0.05. For conclusion, for hypothesis one until hypothesis four, the construction of business page, establishment of community, content management information, and analysing customer behaviour have significant relationship with business growth. Researchers found out that four hypotheses are accepted, and one is rejected which is the measurement of business growth. Lastly, the researchers are hoping that all entrepreneurs and business organization can gain benefit from this study.

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Published

2021-07-31

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